Cool HIV Prevention/Awareness Projects
The ʻChoose to Stand Up” campaign was developed by African Services Committee in partnership with the New York City Department of Health and Mental Hygiene. African Services Committee has worked for over 20 years providing HIV testing, support and access to treatment for immigrant New Yorkers. And, while effective treatments have dramatically changed the fight against AIDS, stigma and discrimination against HIV+ people remain nearly as strong as ever.
Cable Positive’s Youth AIDS Media Institute (YAMI) University (project has ended)
Cable Positive’s Youth AIDS Media Institute University (YAMI-U) will teach young people how to leverage the technology they are using on a daily basis to engage their peers to disseminate vital HIV/AIDS educational messages in the form of a multi-platform social advocacy marketing campaign.
Here is the NY Times article about Cable Positive: “Fighting AIDS, Peer to Peer” (May 11, 2009)
An international multimedia campaign around HIV prevention by The Global Fund. The goal is to eliminate HIV transmission from mother to child by 2012.
Starting 26 October, for six consecutive Tuesdays, UNAIDS will introduce a series of themes related to HIV prevention via discussions on Facebook, Twitter, and AIDSspace and through YouTube clips, interactive polls and quizzes. As part of the initiative, five animated films have been developed as conversation starters.
The aim is to inspire and encourage people using social media to know more about HIV prevention, as well as to make the keyword (or hashtag as it is known on Twitter) #PreventionRevolution trend on Twitter in as many places as possible on 1 December 2010.
Since it launched in 1998, MTV’s award winning Staying Alive campaign has become the world’s largest youth focused HIV and AIDS prevention campaign. The multi-media campaign consists of documentaries, public service announcements, youth forums and web content produced for young audiences worldwide. In order to reach as many households as possible globally, all Staying Alive content is available to third party broadcasters rights-free.
The success of Staying Alive is owing to its retained set of core beliefs and values – that change lies in the hands of young people. If the dynamics of the HIV epidemic are really to alter, then it is imperative that this generation be informed and empowered.
The Staying Alive campaign is a partnership between MTV Networks International, UNAIDS, UNICEF and PEPFAR. Staying Alive has also partnered with, SIDA, CIDA, the World Bank, the Bill and Melinda Gates Foundation among others.
In an unsurprising coincidence, I ran into my friend Francisco Ramirez on the Staying Alive website in an awesome video:
MTV-Staying Alive from Jason Wood on Vimeo.